Beauty for A Cause - Beauty Blog
Audrey Woodley, founder and CEO of Better Destination Media,
shared her insights on personal branding and empowerment with a host of
professional women at her two-in-one event, Beauty for a Cause. Taking place on
Sunday, October 16, 2016, at Sophie’s Restaurant, Beauty for a Cause was a
heartfelt event honoring women who have either battled with breast cancer
themselves or have supported a friend or loved one struggling with the disease
while providing an all-inclusive branding workshop for women entrepreneurs.
Arishe Sims, founder and CEO of A’Marie Collection, opened
the afternoon with the compelling story behind her independent cosmetics brand,
as well as an account of how her make-up and skincare line gives back to
multiple foundations - including her own Ava Marie Foundation, which supports
research surrounding the prevention of neonatal death.
Sims’ opening remarks were followed by a few words from the
founder and host herself. Standing before an intimate table setting, complete
with fresh flowers, feminine chic decor and an elegant brunch spread, Woodley
explained her inspiration for the event. Guests listened intently as she shared
touching stories about how her mother motivated her to encourage other women to
live their lives “fearless, fabulous and fulfilled.” Her dynamic message not
only opened the eyes of seasoned guests affected in some way by a cancer
experience, but those of the Millennial generation who were in attendance, as
well.
Beauty for a Cause honored the lovely and courageous Tatisa
C. Joiner, entrepreneur and founder of the Tatisa C. Joiner Foundation.
Joiner’s words were powerful, resonant with meaning, and so much more! Many
attendees were moved to tears by her admirable story - setting the tone for an
afternoon of uplift and reflection. Additional speakers such as Omera Mahon,
founder and CEO of Omera Mahon Image Consulting, and JoAnne Madden, survivor
and Executive Director for top company Estee Lauder, kept the momentum going.
Their engaging thoughts on positive thinking, perseverance and living an
abundant life perfectly captured the spirit and intent of this power-packed
event.
Of course, the afternoon wouldn’t have been complete without
a moment for beauty. Sponsor Jo Malone London graced attendees with a wonderful
presentation of top-tier products and fragrances. Guests enjoyed a
demonstration that enveloped all of the senses!
After an afternoon of laughter, dialogue and encouragement,
host Woodley led guests in a special balloon release ceremony. Standing outside
of Saks Fifth Avenue, attendees released pink balloons to the sky in honor of
those who fought the bravest battle with breast cancer. Warm thoughts and
prayers filled the atmosphere as this activity brought Beauty for a Cause to an
inspirational close.
